Natural and organic ingredients. Vegan and cruelty free. Isn't that what you want in your body and on your face? Makeup artist Gloria Noto agrees. In this before and after pair, you can see Noto cutting a fresh beet and then applying the juice to the lips of actress Shailene Woodley.
NB: these stills were pulled from a short video of Gloria Noto and Shailene Woodley made by The Hollywood Reporter (see first link below).
To learn more about Gloria Noto and her makeup line, Noto Botanics via the 2nd, 3rd and 4th links below.